Although there are among many ranking factors search engines consider, I view keywords as starting to put the indexing system together for a website. A library uses the Dewey Decimal System to code books according to categories and search engines use keywords.
I doubt there are many people who have never used a search engine, even my Grandma who is in her 70′s is well acquainted with how to use a search engine. I'm sure you have sat in front of your computer set on buying a new pair of shoes, booking a holiday or to look up reviews of the latest must have item. You would have pondered which words would best summarise whatever it is you most desire. This is what a keyword is. Not that exciting... but so many people look puzzled if you mention "keyword" or "keyphrase"
The speed and relevance of information a search engine can present you with means they have and still are becoming increasingly popular. Most people find it easier than using a business directory. For those who live in perpetual chaos like myself, the business directory is most likely to have been chewed by the puppy, buried in the bottom of the cupboard with most the pages stuck together (or is that just me?)
A website allows you to make a bigger first impression to potential clients. You need to carefully research and decide which keywords reflect your business and then set about the task of integrating them into the copy throughout your site.
Remember:
Don't be fooled into thinking keywords alone will get you to the golden spot on the first page. They are however one the most fundamental elements you must get right to make your SEO a success.
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